To promote a free 30-day promotion on its premium platform, Spotify recently launched an ad campaign featuring a hipster euphorically dancing next to the slogan "Dance like nobody's paying." The campaign comes after longstanding complaints about the company's royalty payments, not to mention its attempts to appeal the Copyright Royalty Board's decision to increase songwriter […]
What Is Spotify Thinking With Its 'Dance Like Nobody's Paying' Ad Campaign?
Variety - 11 Jul 2019 22:24
To promote a free 30-day promotion on its premium platform, Spotify recently launched an ad campaign featuring a hipster euphorically dancing next to the slogan "Dance like nobody's paying." The campaign comes after longstanding complaints about the company's royalty payments, not to mention its attempts to appeal the Copyright Royalty Board's decision to increase songwriter […]
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